
I was reminded recently of the Google Page Rank obsession by one of my linking partners. I had advised them that because of some necessary changes to my website I had moved their back link to another page.
The website owner quickly emailed to tell me they had checked the page rank on the new page and finding it to be lower, advised me there was little point in them continuing to have a back link to my site.
Although we had been linking for over a year, it only served to prove they were not linking to my site because of its great content or because of its value to their visitors, but just for the Page Rank. When I advised them that their Page Rank check must have been in error because the page was the same PR as the previous one, they retained the back link to my site.
The obsession with Page Rank and how many back links a website has, led Google to put limits on this information.
For those of you obsessed with back linking by Page Rank you probably know that it only gets updated about every 3 months. Google also no longer reveals the true number of back links to a web site. Limiting information about back links is also something other search engines are starting to do.